In the past few years, it has become an indisputable fact that the product cycle of golf equipment has been greatly shortened, and some wooden poles have become ordinary consumer goods.
The new product just launched six months ago is likely to have to face the fate of being eliminated six months later, which makes the current situation of oversupply in the equipment production line, the club manufacturers and retailers are complaining, but they are unable to change the current situation.
Geji Moody, head of product marketing for the TaylorMade golf brand of Adidas, believes that the shortening of the product cycle is caused by many aspects: 'The retail environment inside and outside the stadium is more competitive than ever, and because of this, retailers need to get new products faster.
Moody's also said that the reason for the high demand for new products is that some retailers have not promoted their products well, and the continuous lowering of the prices of various products has also caused vicious competition among retailers, 'All of a sudden, they can't get any profit margins from existing products, so they need to make profits through new products.
'Is it that retailers require new products to make profits first, or equipment manufacturers are constantly demanding to develop new products to ensure that they are always in the lead?
'We really need to constantly innovate and put it into the consumer market.
Because even if we don't carry out innovation, there will be other companies, which can only shorten the product cycle accordingly.
'Moody's said,' as major companies continue to innovate, many consumers also hope to take the lead with more advanced products when competing with others.
As a result, wooden poles that used to be used for three to four years are now only used for one to two years.
The irons that usually use five to six years are now only used for two to three years.
Retailers should be aware of this, so they need to promote their products better.
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