advertising: anxiety over brand identity - name plate stainless steel

OCT.
1964 this is a digital version of an article from The Times Print Archive, before it starts online in 1996.
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The competitive consumer market has created a habit for manufacturers, which was largely confined to cocktail parties in the pale days before the marketing revolution.
This habit is to name names, and it is no exaggeration to say that names are the company's own.
This is all part of a basic merchandising approach aimed at teaching identity and status to product lines.
In general, this method is visually demonstrated by decorative boards on cars, fine signs on appliances, and decorative boards on cosmetic containers.
This technology has even spread to modern artifacts such as computers and copiers.
The company's spending on brand recognition could reach $100 million or more per year, and in the process, the business of making identity signs has become a growing industry.
For example, the sales of suppliers like Park Electrochemical Corporation have tripled over the past three years.
The company's total revenue this year is about $7 million.
About 350 of its GDP comes from pure decoration, nameplates, signs and decorative cracks from about major manufacturers.
Advertising parks focus on the industrial era equivalent to the Goldsmith logo --
Only aluminum, steel, zinc and Wood are processed in a variety of colors, shapes, textures and sizes.
The focus of the ad is to help the manufacturer put a seal of his identity on his product, but sometimes the nameplate will indicate or explain, just like a plaque designed for computers and copiers.
Computers and copiers are one of the latest open markets.
Initially, Park's main market was in the automotive and electrical sectors, but it also diversified into the cosmetics and aerospace industries.
Park helps its customers design the logo and crests and offers a custom join application to help meet specific needs.
For example, the company glued the embossed aluminum nameplate and anodized it, and then stamped the functional stainless steel on Sunbeam's electric shaver.
The aim is to make the machine look brighter and make it more attractive to impulsive shoppers.
Similarly, Park has developed an anodized and embossed aluminum plug-in that provides facelift for the Elizabeth addon contract while making them more durable.
Recently, Park obtained a patent on advanced technology for decorating metal tubes such as lipstick containers.
The company said that this new method makes it possible for the relief, color and finish design on the aluminum foil, and the aluminum foil can be closely combined with the container, almost impossible to distinguish from the shell itself.
PARK GEUN-HYE hopes that the new process will give up cosmetics producers from unprecedented locations.
It is expected that the company and public relations management will attend a banquet next Tuesday in Waldorf Astoria to commemorate the Lady
Danny Griswald and her 20 th anniversary of the weekly public relations news.
The head of the company will be John R.
Talley, president of Coca-Cola Export company; W. M.
President Genesco. Inc. ; Thomas C.
Butler, president of Big United Company; George A.
Wilson, chairman of Lone Star Steel; Harold S.
Gray, president of Pan American Airlines; E. L.
Steiniger, chairman of Sinclair Petroleum Corporation; J.
Howard Lambert, Jr.
President of Texaco and Walter P.
Marshall, chairman of the Western Union. Also, Edward J.
Hanley, chairman of Allegheny Ludum steel; Frank N.
Ikard, president of the American Petroleum Society;
Harold Barch, director partner of Bache & Co. ; Roy D.
Worcester, chairman of Boden company; . A. N.
Li, chairman of Texas Petroleum Corporation of California; Henri G.
General manager of Air France, marlescott and Thomas M.
Goodfellow, president of Long Island Railway
Waterman-bic Pen of Emil Mark & Co. , Inc. Effective December. 1, 1964.
Norform of Norwich Pharma
Product line of Compton advertising
Benton and Bowles
The product was previously assigned and will continue to handle other advertising brands in Norwich.
John N Noel PharmaKolen, Inc.
A sea jet swimsuit for Frances & Evans, Inc.
Fields Mills Limited
Essman Florence
Public relations account for Gold, Goldstein & Walsh, Inc.
Hair stylist Bo MengInc.
Frank D. Public relations accountX.
Partner Finnigan
Former national administrative assistant Samuel Kliman was appointed as the East Side marketing manager for the hegram Winery Company. J. J.
Dolan was appointed vice president of marketing services at Rayette, Inc.
Robert Wolff joined gubinner-North as the account manager. Philip H. Schaff Jr.
To LeoBurnett.
Vice President in charge of personnel. Carl L. Bixby Jr.
Was appointed as marketing manager for Raytheon's Radarange operations.
Association Film Company.
347 Madison Avenue released a 72-page free loan movie catalog sponsored by industries, associations, foundations and government agencies.
A copy of this book can be obtained by writing to the company's directory department on the organizational letter. . . .
The launch of the upcoming GM New baker peanut butter-flavored fries will be supported by four color ads from Sunday's supplements.
A version of the file was printed on page 63 of the New York edition on October 9, 1964 with the title: Advertising: anxiety about brand identity.