Not only has it doubled on the iPhone X, but it has tripled.
The world's most valuable company plans to launch three new phones that will stay on the edge soon. to-
According to people familiar with the matter, last year's flagship Edge screen design.
It is said that these devices will have a wider range of prices, features and sizes to increase their appeal.
However, none of the three iPhones will be as completely new as last year's iPhone X or the iPhone 6 in 2014, and some people inside Apple have marked the release as "S year ", "The company has assigned a name to a new phone that retains its previous design but adds new internal features.
They added that the company plans to make more major changes next year.
The IPhone X was not as popular as Wall Street analysts had hoped before it was released in last November.
However, its sales remain strong, helping Apple gain a share in the smartphone market, which has almost stopped growing.
The phone, which is scheduled to be released in September, shows that the company is adjusting its strategy.
Apple's goal now is not to attract millions of new iPhone users, but to steadily increase the average price while expanding the total number of active devices to support sales of accessories and digital services such as streaming music and video.
"The IPhone is entering a 0-to-
Growing by 5 percentage points a year, what they do this fall will put them on this path, "said Gene Munster, a senior Apple analyst and managing partner at Rupp venture capital.
Munster added that the "real hot spot" is still the iPhone for investors, as it is at the center of almost all Apple's other products, such as Apple Watches, AirPods and Apple Music.
Apple spokeswoman Judy Miller declined to comment.
Apple shares rose less than 217 to the dollar. 24 at 9:37 a. m. in New York.
The stock rose 35 this year as of Friday's close.
In early 2016, the company reported a new milestone: 1 billion active devices.
By the beginning of this year, the number has grown to 1. 3 billion.
The three new iPhones to be launched next month will lay an important foundation for the company's future.
There will be a new climax.
The terminal iPhone named D33 internally has a display size of about 6. 5-
According to people familiar with the matter, he is an oblique inch.
This will make it the largest iPhone so far and one of the largest mainstream phones in the market.
It will continue to have a glass back with stainless steel edges and dual cameras on the back.
The biggest difference in software will be the ability to view content --by-
Apps like mail and calendar.
This will be Apple's second mobile phone with more brittle organic light.
LED (OLED) screen.
"Having a larger screen is always an advantage of demand," Munster said . " He also pointed out that the device should help Apple raise the price of the iPhone, which has supported revenue growth in recent quarters.
Average price of Apple's best-selling iphone
The most recent quarter was $724, a year-on-year increase.
Apple also plans to upgrade to the current iPhone X with 5. 8-
People familiar with the matter said the inch OLED screen called D32.
According to people familiar with the matter, the main changes in the new OLED iphone will be processing speed and camera.
Perhaps the most important phone will be a new and cheaper device that will replace the iPhone 8.
Codenamed N84, looks like an iPhone X, but includes a larger nearly 6. 1-
Inch screen, available in multiple colors, with aluminum edges instead of the stainless steel case for the iPhone X.
To reduce costs, it will also have a cheaper LCD screen instead of an OLED panel.
A person familiar with the matter said that the cheaper version of the aluminum edge is not necessarily the same color as the back of the stained glass, thus simplifying production.
Hon Hai Precision Industry Co. , Ltd.
The terminal OLED iphone, and the LCD phone will be separated mainly from Hon Hai and Heshuo.
Hon Hai began assembling OLED devices at the end of July and only started assembling LCD phones this month, in part because LCD panels face some minor challenges, a person said.
Taiwan Semiconductor Manufacturing Company
Will continue to be the only supplier of the new iPhone master processor, while Largan Precision Co, the main iPhone camera lens supplier.
Sales are expected to rise with the launch of Apple's new mobile phone.
Three people have this gesture.
Apple launched its control-based iPhone home button last year.
They will also be equipped with a Face ID, the system Apple uses to unlock the phone by browsing the phone.
Bloomberg reported on several details of the new phone earlier this year. The lower-
The terminal device will be Apple's second attempt to distinguish the phone by color.
In 2013, Apple launched the iPhone 5c, which is essentially an iPhone 5 with a plastic shell.
IPhone users prefer Apple's metal phone, a strategy that has failed.
Low this year
The IPhone will use aluminum edges to maintain a high-end feel.
"The color always brings Apple a little closer --
But this has not changed the trajectory of the iPhone . "
Apple is planning double
People familiar with the matter said, at least in some areas, the SIM card slots of the two larger phones.
This feature makes it easy for travelers to switch between local operator plans and new countries or coverage areas.
The new iphone was launched at an important moment in the company.
Apple is facing growing competition outside the US. S.
Especially in the developing market where many people prefer phones with larger screens and lower prices. The new low-
The larger-screen terminal iPhone will give Apple a way to compete there.
The press conference followed Samsung Electronics.
Launch a bigger Note 9 smartphone. Alphabet Inc.
Google also plans to launch a new Pixel phone in October.
Other people familiar with the matter said at a media event in New York City.
A Google spokesman declined to comment.
According to a person familiar with the matter, the new iPhone series has created a naming problem for Apple.
The company will sell three phones with similar looks and facial IDs.
But the cheapest model will be larger than the mid-range.
Consumers may be confused.
Apple has changed its name multiple times while planning a new device.
The person familiar with the matter said the company is considering at least naming the new high-end phones "iPhone Xs", suggesting they are an upgrade to the iPhone X last year.
The company also weighed the issue of avoiding the larger model of the "Plus" label, which has been used since the launch of the big screen for the iPhone 6 Plus in 2014.
The person familiar with the matter pointed out that the final name may be different.
In addition to the iphone, Apple is also working on this year's updated AirPods, AirPower wireless chargers, new Apple Watches and improved iPad Pro tablets.
The watch looks similar to the current model, but will include a large screen near the edge --to-edge.
People familiar with the product say their overall size will remain similar, making them compatible with existing straps.
The size of the new iPad pro will be 11-inches and 12. 9-
Inch, including a thinner baffle.
They will remove the home button and fingerprint sensing instead of the iPhone X-
People familiar with the matter said, such as unlocking the gesture interface and facial ID of the tablet.
The iPad mini and 9, which were last upgraded in 2015. 7-
A person familiar with the company's plans said the last updated inch iPad would not be upgraded.