8:02 a. m.
Dear me, July 12, 2019hopefully)
, I don't even know if you can see this note, but I will write it anyway because I really need your help.
I'm working on a NPR Music Mission where the content is the impact that technological advances will have on music streaming and listening in 20 years.
We can completely control the music we consume on a biological and psychological level --like an always-on, always-
Adaptive mood playlist
It seems radical in the best case and harmful to culture in the worst case.
I hope that before it is too late, all the upcoming meanings will be untied in writing.
I have spoken to a number of entrepreneurs, researchers and futurists to get a better idea of where we are currently (e. g.
, Are Spotify, Apple Music, Amazon Music and other existing companies investing in biometric recommendation technology)
What questions should we ask to inform future product and research decisions.
But now that I 've left a dozen pages of interview records full of speculative, scientific terms, it's been quite a while to try and understand, frankly --consuming.
I have a lot of other work to do in the next few weeks, so I hope you can help me out.
If I can't understand the future when I fall into the present, why not get the answer directly from the source?
With the help of some smart friends, I managed to piece together a jank-
But it only has the bandwidth to send a small amount of matter back and forth, equivalent to a piece of paper, hopefully you are reading now.
If you find this note, can you simply say that WTF will continue the music on 2040?
And then pass it through the machine?
Now, what I am most interested in is learning how people listen to music.
How the recommendation algorithm is developed, or how it is developed, and whether the screen and visual interface on our music service is different from today.
Hope to hear from you soon.
Fingers crossed and you even saw this in the first place. . . --Cherie9:15 p. m.
July 13, 2040, hello from the future, first of all, good news --
Although the machine is dusty and noisy, it still seems to work! (
When it opened it itself, it scared me to the fart, flashed like a lightning bolt, and then said loudly, "the jump is done. ")
Thank you very much for your message. (
Yes, I still like music. )
I'm glad you got in touch with me because we are
Is that your future? —
The music landscape changed so quickly that it was beyond my own perception.
Not all changes are huge.
I appreciate how busy you are (obviously —
I remember very well.
I will give you as many preliminary details as I can.
Let's start by talking about screens and visual interfaces because there is no screen and visual interface.
Nowadays, the main interface for people to consume music and culture is dialogue, physiology, psychology and nerves, not vision.
If I remember correctly, smart speakers were a hit.
Of course, apart from our phones, they did introduce us to the mainstream concept of the music streaming experience.
But they still haven't been able to make a compelling screen.
Free Voice experience outside of home, and still relatively limited relative to the type of input that their recommended algorithm can handle.
To prove how far we have gone: there is a relatively new device in my world called YouNite, which debuted in Hong Kong in 2035 and is considered to have built the first brain
Computer Interface for music consumption (
Take that, Neuralink).
This is largely considered to follow Spotify (RIP)
Everyone is using it.
If you are walking down the street now, you will see people having a small metal ball behind their right ear that looks similar to the "experiencer plate" in the Black Mirror ".
Those are young "beads" that plan music for you in flight
No visual screen is involved.
Unlike smart speakers, YouNite operates at the resolution of a single sentence and conversation, at the level of a single heartbeat, breathing, and even neurons.
I can explain it in a later note, but the main use case for YouNite beads boils down to selfregulation —
Listening to music can improve your physical and mental health and control your negative emotions.
In this case, music becomes more unobtrusive in the case of ubiquity, such as wallpaper, and more features --
Usually consumed in order to complete a mental or physiological task.
The space on this piece of paper is running out, so I'll finish here and have you ask any follow-up questionsup questions.
As you can imagine, there are a lot of things that can be right or wrong. . .
Best, cherish 2: 57 pence. m.
Wow, July 14, 2019, I'm not surprised that YouNite looks and sounds like it's coming straight out of the Black Mirror.
But I think that's what we really want for the internet of things, right-
A completely "frictionless", "seamless" media experience that transcends the physical limitations of static hardware and directly shapes itself into our minds and thinking processes in real time.
I'm curious what you mean by the brain.
Computer interface that brings "the next great Format Revolution-
Because in 2019, we're still talking about how long streaming will last.
Some believe that we still have a long way to go in persuading more world populations to pay for streaming subscriptions, especially in markets such as Asia, Africa and Latin America.
Others believe that there may be too many streaming services now, and the market is generally close to saturation.
Others are already trying to predict and build the next format.
Take Lars Rasmussen.
Founder and CEO of adaptive music startup Weav (
Former engineering director, Facebook).
With the company's first app, Weav Run, music can adapt to your walking or running rhythm in real time, so you can move in sync with the beat at any time
A phenomenon of improving sports performance.
"It's time to change the concept of a record," he told me recently . ".
"When records become more dynamic, they are still streamed into a single static audio file, especially when we listen more on our computers and mobile devices.
Imagine always having a band with you to play the perfect version of a given song for anything you are currently doing --
Play with kids, run, Fuck
Instead of listening to the same version every time.
"I can't imagine traditional artists and record companies.
Label managers are open to the idea.
But according to your description, it seems that you did --
In terms of monitoring, at a finer level, there is also a wider application in health and health management, in addition to other daily activities.
Could you please share more details on how yunizhu actually works? --Cherie4:41 p. m.
Lars's idea of how the record will change was discovered in July 15, 2040.
It is relatively simple to use Yuni beads.
Once you put it behind your ears, the operating system opens and starts talking to you with a dual-body sound, offering three consumption patterns: "Free," stagnant, "and" adapted ".
"The free mode is the most similar to the standard record player --
Style the streaming experience because you can shuffle any album or playlist you want, request a specific track or album with a voice command, or control the music from your phone.
But in this world, everyone is avoiding the visual interface in order to pursue the ultimate convenience, and the other two modes are ultimately your better friends.
The stagnation pattern introduced two years after Pearl's first launch allows you to use music to maintain the mental or physical state of your choice.
For example, suppose you walk into a coffee shop today and want to relax as much as possible during your visit.
You can activate your youth's Stasis using voice commands (
"Relax and start stagnation ")
, The beads will automatically plan the unlimited song playlist that it believes will help you relax based on the predicted relevance to your heart rate, body temperature and breathing rhythm.
If you start experiencing key stress signals such as elevated body temperature and/or heart rate variability (HRV)
YouNite will send you an Audio Push notification to confirm that you are no longer relaxing and it will change the soundtrack accordingly by just pressing your ear.
The adaptation model is a new form of music, which is definitely the most interesting.
Natural extension of Weav-
Style technology, which will require any existing recording and adjust the rhythm, tone and energy levels in real time to the internal or external variables of your choice, including but not limited to your walking rhythm, overall speed (e. g.
Driving a car or riding a bike)
Heart rate, body temperature, weather, location, number of people in the same room.
For example, if you listen to Ariana Grande songs all day, commute to a hard office job in a week, and when you drive to work on a crowded highway, her song will sound smoother than when you get out of the car and walk into the office building, and it will be the slowest when you sit in your cubicle late at night and no one else is around. (
Of course, there is still enough energy and volume to keep you awake and focus on your seat, which YouNite confirms by tracking biometric inputs in the background;
By the way, corporate accounts account for a growing proportion of Youni's annual revenue. )
However stressed, this musical curatorial model is fundamentally different from what you used to be.
To compare it to another example of your time, Spotify's daily drive playlist collects audio clips from news talk shows with personalized music advice.
I remember that this feature was considered an innovation in combining multiple audio formats into one interface, but it was still fundamentally limited in how it relied on metadata in past listening activities.
In contrast, music information retrieval (MIR)
The technology used by YouNite on real-
Time and progress
Predictions are based on current physiological conditions and expected future emotional outcomes.
Hope it all makes sense? --Cherie12:38 a. m.
In July 16, 2019, of course, the logical end of all this is the company that uses adaptive music to control the workforce --
Again, I am not sure if the artists will be completely satisfied with this.
But before going into this in depth, I want to talk about a question that can be said to be more important: is the suggestion that YouNite's biostatistics and psychometric production actually working?
It's really hard to answer this question now.
Yes, it is recommended to become very complicated in terms of the ability to parse contentand behavior-
Related consumption data on the surface.
But, for example, whether Spotify's "sad songs" playlist really makes listeners more sad is still an open question.
In fact, the answer may not be important because Spotify's business model so far does not depend on the accuracy of the diagnosis.
As Nick Sifer, assistant professor of anthropology at the University of taffz, recently suggested to me by phone, he is writing a book about music recommendation algorithms: "Spotify may guess you're sad at some probability, but their goal is not to report your grief to you as an audience.
The more vague point is to convince users that Spotify knows what their emotions are, which allows the company to do something like a lucrative advertising contract for land.
"In this sense, seemingly creepy activities like Spotify's data --
Sharing a partnership with 23andme is just an example of a false myth, exaggerating their ability to monitor technology --for now.
Even startups that use artificial intelligence and body sensors to help users diagnose and manage their overall health face a tough battle to first make sure their products work properly.
David, CEO of digital therapy startup BioBeats, plans to face a rather frank challenge at a recent conference call.
"There's only half of the music data perspective," he told me . ".
"The real problem is human beings: not only to capture the physical state, but also to match it with the emotional state and ambition of the user.
If I have data that shows that your heart rate variability is high, it shows that you are under severe stress, but I can't tell you if this stress is really emotionally disrupting you.
I still need to ask you a little to find the answer.
"Even if the diagnosis is accurate, what about it?
Let's say there is an option to select "sadness" in the Stasis period mode of YouNite, because given the mental state the user wants to maintain.
I have recently found some studies that show that listening to music to guide or heal your own negative emotions is actually related to lower quality of life and higher levels of anxiety and depression.
If so, what is the responsibility of young people to treat us after a negative diagnosis?
They should leave us alone at our worst.
Or intervene before it's too late?
Did YouNite raise these questions to the public? --Cherie7:41 a. m.
These are such important issues in July 17, 2040, and we are still discussing --
This will show you that emerging technologies are always evolving much faster than our ability to master them morally and legally.
In terms of diagnosis, our ability to detect mental and physiological states such as calm, stress, anger is definitely improved.
Now there are detailed users
Friendly dashboard, you can check your historical biometric and psychometric data and even export it if you need to meet with healthcare providers.
But unfortunately young people do not seem to be able to make a decision on treatment and whether some duties need to be performedof-
Concern for users.
Now everyone is asking: if you use your young beads the most when you are depressed, should the young beads be responsible for "healing" you and making you feel happier?
Or do they have the right to make you "the saddest" and continue to use your beads every day?
At press conferences and investor conference calls, company executives have been hesitant, usually just before muttering about "optimizing participation.
"There is also a giant elephant in the room that everyone knows: advertising. Yes, media-
Tech companies like YouNite still rely heavily on ads to monetize their free tier and drive payments --
Perhaps the most shocking aspect of YouNite, more and more consumers are protesting, and the company may disclose your stress level and health status to advertisers and other third parties without your knowledge or consentlike how long-term-
In addition to involving more data, medical insurance companies can obtain genetic testing results from potential customers.
I also don't think it's a coincidence that many of the breakthrough research that led to the Youni people got inspiration from the program --
Generate game design.
Under the double adjustment of biology and psychology, music will only strengthen the game of life.
This is not only to capture and adapt to our emotions and behaviors, but also to control them as if we were animated characters in MMORPG.
The false myths behind the Spotify/23 and me partnership are actually not far from the effect of YouNite here, although the diagnosis is more accurate.
But, regardless of its accuracy, younnett is pitching us a belief in the benefits of the eternal self
Optimized through media.
Self-enthusiasm that comes with it
Regulation has become an appeal to itself over any treatment, treatment, or musical experience.
I'm afraid the key phrase that everyone uses to describe the value of younet --"mood-hacking" —
Just to be the reason for emotional depression and isolation, in the same way, "Creatures
Hackers become Silicon Valley-endorsed stand-
Because of eating disorders and hunger
As you suspect, artists are not ecstatic that their work is treated like this. --Cherie11:02 a. m.
Well, it was a bit frustrating in July 18, 2019.
The more things seem to change, I think, the more they stay the same. . .
Yes, let's talk about artists!
I feel like artists now have found themselves between rock and hard places while not trusting and following the idea of streaming services because their bottom line requires it.
Songwriters are under external pressure to keep in mind feature playlists like Spotify's "teen party" when creating music, for anonymous "fake artists" homogenization and dilution of playlist culture
Of course, the mainstream music industry has historically adjusted its creative achievements to the dominant technical form at that time --e. g. , cutting 22-
The first 12 minutes.
Inch vinyl record or trim song length for radio station
Therefore, the relationship between the artist and the current streaming format is fundamentally not new.
The new model of bio-feedback may be the positive force driving music innovation, not the negative force.
In recent years, Imogen Heap and Chagar van Denberg have held beautiful concerts while wearing custom body sensors to turn motion into generating sound --
A creative and academic field called "experience music interaction --
It may also be said that artists have keen predictions about how physical exercise affects music consumption.
But does the impact of music bio-feedback seem to get worse?
Why are artists unhappy? --Cherie2:39 a. m.
In July 19, 2040, you were right. Music and technology are intertwined as long as human beings exist.
But many independent artists today believe that in building the base of audiences and loyal fans, younnett puts them at a clear disadvantage.
They believe that, first of all, YouNite is digging, quantifying and optimizing the profit culture and therefore changing the nature of the label of the record.
Labels and publishers now prefer the signatures of artists and songwriters who are officially trained in neuroscience, psychology and/or machine learning to help create, for the stagnation and adaptation patterns of YouNite,
As a sign of their loyalty, YouNite is free to share with the label data on the latest music trends that users think are "relaxing," "stress," and "uplifting," and then, artists and songwriter incorporate it into their creative process.
Most of the output of the result is contrary to the cut
On the edge, because anger and challenge young users will prevent them from paying for the platform, so they will not pay for the music either.
Secondly, the model of younet poses a threat to the development of the artist.
In particular, local scenes and sub-cultures have been playing an important role in the cultivation of breakthrough talents in history, and then these talents will go mainstream (e. g.
Trap economy in Atlanta).
But in order to sustain the self, the subculture needs a sense of community in which multiple people are connected through the common identity they share.
According to my observation, in the world of younet, music can never succeed in the "biometric subculture ".
Everyone with a young bead looks stuck in their own world, talking to themselves and gestures, not knowing that the other realities around them are experiences (
Maybe it sounds familiar).
Like the rise of podcasts at the time (arguably)
In connection with the increasing loneliness in certain groups of people, biometric media are also in danger of intensifying our own navel
At the expense of deeper community development.
In 2040, the only common culture that existed was not in the social and artistic sense, but in the biological sense;
We are a huge plate of microorganisms that work and transform under command in the control experiments of big tech companies. --Cherie3:06 a. m.
So much "data" in July 20, 2019driven A&R" . . .
I think the most extreme case is that the concept is completely gone.
Thank you very much for sharing your views.
I have almost everything I need for this article.
The only question I have left is: what should we do?
There are already several research groups active in 2019 that may be relevant to young people, including the MIT emotional Computing Research Group, the Stanford University's persuasion technology lab, and the fairness and accountability of Microsoft Research, transparency and ethics (FATE)Group.
At the same time, 20 years seem so far away that I am almost helpless with the real impact I and other ordinary people have on the future of technological change.
What do you suggest we do to get the best prepared? --Cherie8:42 p. m.
Dear Cherie, in general, in July 21, 2040, even better diagnosis (
We already have)
A more open discussion about whether these companies should be responsible for "treating" us rather than intensifying our existing behavior;
And systems that support the community of physical culture, so that artists can sit on the wheel like consumers and tech companies.
In general, just remember that while the future is the heart-
Blow, it will never be as happy as you think.
Be careful about what we want to get. --
CherieCherie Hu regularly writes articles on music and technology crossover for bulletin boards, Forbes, global music business and resident consultants, and is also the owner of independent music Water & music
Industry Communications and podcasts.