The technical situation of foreign brand identity

Making nameplate material, durability of the products in foreign countries, and still more use of aluminum. Aluminum on the one hand, with the characteristics of light weight, easy to machining, durable, in addition, aluminum process adaptability is strong, protective treatment easy to implement, a large number of decoration process can be applied on aluminum and play. In recent years, some countries have developed plastic nameplates, such as "FLUKE" companies in the United States used the plastic substrate of color printing technology, Japan on the original table card factory early use of plastic finishing technology, the capacity of 100 million pieces of plastic nameplates. Because the plastic nameplates has low cost and adapt to the characteristics of the bulk processing, on many occasions has replaced the trend of the metal plate. In terms of technology, industry developed countries, 50 - early in the 20th century In the '60 s, have been eliminated film dyeing or old technology of deep corrosion, paint spraying, polishing. Successively applied in different degrees, such as offset printing process, decentralized transfer sublimation ink, screen printing process and electrolytic coloring coating, etc. Have certain push to the nameplate technology development. Especially Japan, nameplate production technology development is more outstanding, it is mainly manifested in the following aspects. A, production organization of Japan make nameplate professional manufacturers though many, but are generally small and medium enterprises. As the original table card factory, precision meter mesh plate processing plants, Jiang Dongming board factory, and industrial co. , LTD, the factory is a large manufacturer, all the staff in general, only 100 - About 200 people. Some factories even only a few people. Their processing product does not seek to be complete, some focus on the machine nameplate, some special instrument panel, some specialized household appliances or audio equipment nameplate decoration. So it is advantageous to the products of our factory in technology can meet the requirements of one type of machine. Therefore, in terms of equipment is equipped with, but according to its own characteristics, choose reasonably, in order to play the potential ability of equipment to the greatest extent. Equipped with equipment, although not need all of the equipment are very advanced, but in the key working procedure must adopt sophisticated equipment, to ensure product quality. For many, such as repetitive, labor intensity big or harmful to human body, will give full play to the advantages of advanced technology, are often controlled by the computer or robot manipulator. Small plate processing, for example, changed the idea of conventional process, and use SPC even blunt blanking punch; To paint using robots to reciprocating more processes, both to ensure the consistency of product quality, and improve the working efficiency. With Japan on the original table card factory as an example, the plant by means of such a process, to use in making plate, aluminum to produce metal nameplate 1 month consumption of 100 t. 500 million pieces. Second, focus on the development and application of new technology nameplate, although is only one part of the product appearance, but the product is up to the effect that make the finishing point, to some extent reflects the entire product technical condition, therefore known collectively as decoration. Nameplate production process, also is the integrated use of surface treatment technology process. Many nameplate production plants in Japan, in the fields of surface treatment technology is very seriously, constantly new achievements in science and technology, the development of new decoration technology category. In reference to a variety of advanced technology, reasonable trade-off, organic combination, to serve the making craft of nameplate. Due to constantly adjust and change, make the nameplate production technology, product style is completely out of the usual form of rigid and transformed. CORONA Japanese company, is among the more prominent one. According to the company's data show that 1957 working on all kinds of surface treatment technology, developed in 1962 advanced corrosion board tinting treatment --, precision etching, plane concave type oxidation nameplate; In 1974, has adopted the practice of plate after cutting - highlights the cutting process; In 1982 developed electrolytic coloring etching nameplate ( Few domestic electrolytic coloring technology transfer to respect of nameplate) ; The extensive international brand communication technology, in the design and research institute held in Moscow in 1982, nameplate design and product exhibitions; In the same year in the annual European decorative surface treatment, made a special academic report. In later days, the company has been targeting in the field of surface treatment, metal nameplate enduring decoration technology. Thus, because of the great importance to the development of surface treatment and application, so that a can only be engaged in general in 1948 aluminum products processing ( Aluminum cigarette) Workshop, and develop into a first-class brand, technology today is quite prestigious enterprises. 3, quality control, nameplate production plants in Japan, no matter big small factory, factory or a few people on the quality of the products is very strict. As a result, any large company product nameplate, no matter in what kind of factory production, is to ensure that the quality of the product. Otherwise the enterprise and producers will be eliminated. Nameplate inspection is very strict, the surface quality and requires both the uniformity of each artifact itself, consistency between the various artifacts and requirements, more not allowed to have scratches and marks. For plastic plate made of transparent material, check on the frosted glass downy lamplight, not only to the coating thickness, and are not allowed to have a pinhole. Is also very strict with nameplate production environment, indoor air should undergo purification treatment, is not allowed to wear a hairy garment into the studio. Indoor pressure measures, to prevent the outdoor dust. Also have strict control on temperature and humidity. In addition, the nameplate is one of the conditions of high surface quality of the original, auxiliary materials requirements to ensure quality.

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